Use cases
What other businesses are actually doing with AI.
Short, plain accounts of the problem, what they did and what changed. Each one points at the course that teaches the skill, so you can do it yourself.
-
Illustrative example Sell Better · Building and construction
How a builder chases quotes without nagging
A small building firm sent quotes and heard nothing back, and nobody had time to chase them. Following up got easier once AI had the job details and the owner's own words.
Claude · ChatGPT
-
Illustrative example Sell Better · Coaching and consulting
How a business coach turns a free audit into the first conversation
A coach offered a free consultation and got tyre kickers. Replacing it with a short audit changed who got in touch and what the first call was about.
Claude
-
Illustrative example Think Better · Hospitality
How a cafe owner argues with a decision before committing to it
A cafe owner was deciding whether to open on Sundays. Instead of asking AI what to do, she used it to find what she had not thought about.
Claude
-
Think Better · Communications consultancy
How a communications consultancy cross-checks interview transcripts with AI
A Cambridge communications consultancy runs brand messaging projects built on one to one interviews. It uses AI to cross-reference those transcripts, and its founder talks about where the boundaries sit.
ChatGPT · Perplexity
-
Illustrative example Market Better · Pet services
How a dog grooming salon makes AI copy sound like a person again
A grooming salon's newsletter started getting fewer replies after AI began drafting it. The writing was tidier and it had stopped sounding like anyone.
ChatGPT
-
Illustrative example Build Better · Driving instruction
How a driving school writes down what makes it different
A driving school's website said the same things as every other driving school. Working out what was actually different took longer than writing it up.
Claude
-
Illustrative example Build Better · Retail, garden centre
How a garden centre gets three people writing in one voice
A family run garden centre had three people writing its emails and signs, and they sounded like three different shops. Writing the voice down gave AI something to match.
ChatGPT
-
Illustrative example Work Better · Lettings and property management
How a letting agency writes the rules before the team starts using AI
A letting agency found staff were already pasting tenant details into AI tools. Writing a policy was less about banning things than deciding what was obviously fine.
ChatGPT · Claude
-
Illustrative example Build Better · Removals and storage
How a removals firm stops AI guessing about the business
A removals firm kept getting AI copy that described a national chain rather than a six van family business. The fix was not better prompting, it was writing the business down once.
Claude · ChatGPT
-
Illustrative example Think Better · IT support
How a small IT support firm checks a confident AI answer before acting on it
Picture an IT support firm about to act on a confident AI answer about a client's backup settings. This shows how checking it first could become a routine rather than a mood.
ChatGPT · Claude
-
Illustrative example Market Better · Weddings and events
How a wedding venue rewrites a homepage that says nothing
A wedding venue's homepage opened with "welcome to our website" and a photograph. Rewriting it meant deciding what the page was for before asking AI for words.
ChatGPT
-
Illustrative example Sell Better · Fitness and wellbeing
How a yoga studio writes a sales page from what members actually said
A yoga studio's course page was written in the language of the studio. Rebuilding it from members' own words meant collecting the words first.
ChatGPT
-
Illustrative example Work Better · Architecture
How an architecture practice turns messy site notes into something the team can act on
A small architecture practice came back from site visits with notes nobody else could use. Picking one tool for the job, and deciding how to judge it, mattered more than the tool.
Claude · ChatGPT
-
Illustrative example Market Better · Retail, bookshop
How an independent bookshop gets found when buyers ask AI
An independent bookshop noticed people arriving having asked an AI assistant for a recommendation. What AI said about the shop was two years out of date.
ChatGPT · Perplexity
Not sure which of these applies to you?
The AI Readiness Check asks fifteen questions and scores the same five areas these use cases are grouped by, so you can start where it will make the most difference.
Take the AI Readiness Check