Illustrative example. This is not a real business. It shows how a business like this could use AI, so you can picture it for your own.
How a wedding venue rewrites a homepage that says nothing
A wedding venue's homepage opened with "welcome to our website" and a photograph. Rewriting it meant deciding what the page was for before asking AI for words.
- Area
- Market Better · Marketing and website content
- Industry
- Weddings and events
- Size
- small team
- Tools
- ChatGPT
Picture a converted barn that hosts about forty weddings a year. The homepage opens with "Welcome to our website", a large photograph of the building at dusk, and three paragraphs about the history of the barn.
None of it is wrong. It is just not answering anything a couple is actually wondering: how many people fit, what it costs roughly, whether they can bring their own caterer, and whether it is available next September.
Handing that page to AI and asking it to "make it better" produces smoother prose that still does not answer those questions. The page does not have a writing problem, it has a purpose problem, and that has to be settled first.
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Step by step how to do this yourself, with the prompts, working alongside the course workbook.
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Next review May 2027.
