Strategic Website Content
Write the pages that decide whether a visitor stays
A visitor decides in seconds whether your site is for them, and they decide on a handful of pages — the home page, the About page, the one that explains where to start, and the few supporting pages people actually look for. This course works through each in turn: what it has to do, what belongs on it, and how to write it so it converts rather than just describes. It ends by handing your finished plan to AI, so eight pages get drafted from one understanding of the business instead of eight.
What you'll be able to do
- Write a home page that says who you are and what to do next, above the fold
- Turn the About page from a biography into the page that builds trust
- Give newcomers a Start Here page that sends them somewhere useful
- Run a blog that keeps people returning rather than one that goes quiet
- Decide which supporting pages your business genuinely needs, and what goes on them
- Hand the finished plan to AI so every page is drafted from the same brief
Chapters
- 1 Introduction 5 min read Free
- 2 Create a First-Rate Home Page 6 min read Free
- 3 Design Your Captivating About Us Page 4 min read 🔒
- 4 Begin with Your Start Here Page 4 min read 🔒
- 5 Create a Magnetic Blog That Keeps Readers Coming Back 3 min read 🔒
- 6 Elements to Include on Your Blog Page 4 min read 🔒
- 7 Additional Critical Website Pages to Include 3 min read 🔒
- 8 Products and Services 5 min read 🔒
- 9 Testimonials / Reviews Page 3 min read 🔒
- 10 Best Practices to Consider When Writing Your Website Content 4 min read 🔒
- 11 Conclusion and Next Steps 2 min read 🔒
- 12 Turn Your Plan Into AI Pages 6 min read 🔒
Included resources
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Learn + Do
Strategic Website Content Checklist
Cheat sheet · read on site
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Learn + Do
Your Website Pages Plan
Workbook · fill in online, export as PDF
Workbooks are filled in on the site and exported with your answers. Included with a Learn plan.
Next on the path
Next Level Website Content
Content strategies that bring people to your site and keep them there
Read the whole course
The first chapter is free. A Learn plan opens the rest — and the workbook.
No card required to start.
