Next Level Website Content
Content strategies that bring people to your site and keep them there
Most sites plateau because updating the blog stopped being enough. This course takes a site that already works and pushes it further: review what you have, restructure the pages people actually land on, and use long-form strategies — pillar, skyscraper and ladder — to earn search visibility you are not paying for. It ends with the part that decides whether any of it happens: handing your finished content plan to AI so the drafting stops being the bottleneck.
What you'll be able to do
- Review your existing pages and decide what stays, what goes and what gets rewritten
- Restructure the home page, About page and navigation around what visitors came for
- Choose between pillar, skyscraper and ladder content for each topic you have
- Build an Idea Bank you can actually work through, rather than a list you avoid
- Add short-form and content series that keep people coming back
- Hand the finished plan to AI so it drafts in your voice, without inventing facts
Chapters
- 1 Introduction 5 min read Free
- 2 Laying the Foundation: Evaluate Your Target Audience & Content 4 min read Free
- 3 Content Evaluation – Step by Step 3 min read 🔒
- 4 Rethink Your Website Design and Structure 5 min read 🔒
- 5 Incorporate Long-Form Content into Your Website 5 min read 🔒
- 6 Long-Form Content Ideas 3 min read 🔒
- 7 Three Long-Form Content Strategies to Boost Site Ranking and Visits 6 min read 🔒
- 8 Ladder Content 3 min read 🔒
- 9 Add Short-Form Content to the Mix 5 min read 🔒
- 10 Capture Audience Attention with a Content Series 6 min read 🔒
- 11 Conclusion and Next Steps 3 min read 🔒
- 12 Turn Your Plan Into AI Content 6 min read 🔒
Included resources
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Learn + Do
Next Level Website Content Checklist
Cheat sheet · read on site
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Learn + Do
Your Website Content Plan
Workbook · fill in online, export as PDF
Workbooks are filled in on the site and exported with your answers. Included with a Learn plan.
Next on the path
Get Found When Buyers Ask AI
Find out what AI tells buyers about you, then get your pages into the answer
Read the whole course
The first chapter is free. A Learn plan opens the rest — and the workbook.
No card required to start.
