Start here
Course · 17 min
Create AI Content That Sounds Human
Strip the tells that make writing read as machine-made
Courses
Emotionally Intelligent AI
Beginner · 94 min
Give AI the Context It's Missing
Beginner · 35 min
High-Converting Squeeze Pages
Beginner · 32 min
How to Add AI Audio to Your Content
Beginner · 16 min
How to Build Your Brand Voice and Ideal Customer Avatar for AI
Beginner · 18 min
Next Level Website Content
Beginner · 54 min
Strategic Website Content
Beginner · 49 min
The Business Blueprint
Beginner · 43 min
Reads & guides
Add AI Audio to Your Videos and Presentations
How to Add AI Audio to Your Content · 2 min
Add Key Context to Complete Your Guide
How to Build Your Brand Voice and Ideal Customer Avatar for AI · 2 min
Add Short-Form Content to the Mix
Next Level Website Content · 5 min
Add the Human Touch That Builds Reader Connection
Create AI Content That Sounds Human · 3 min
Additional Critical Website Pages to Include
Strategic Website Content · 3 min
Assembling It, and Proving It Worked
The Business Blueprint · 5 min
Begin with Your Start Here Page
Strategic Website Content · 4 min
Best Practices to Consider When Writing Your Website Content
Strategic Website Content · 4 min
Build Your Repeatable ‘AI Humanizer Workflow’
Create AI Content That Sounds Human · 3 min
Capture Audience Attention with a Content Series
Next Level Website Content · 6 min
Choose the Right Type of AI Audio for Your Project
How to Add AI Audio to Your Content · 4 min
Collect Samples That Reflect Your Voice
How to Build Your Brand Voice and Ideal Customer Avatar for AI · 3 min
Glossary terms
Above the Fold
What a visitor sees before scrolling.
Backlink
A link to your site from someone else's.
Brand Voice
The consistent way your business sounds in writing.
Call to Action
The specific thing you are asking the reader to do next.
Citability
How likely a page is to be cited by AI when someone asks a question it answers.
Headline
The first line of a page, and the one that decides whether the rest gets read.
Ladder Content
A page you keep updating as the subject changes.
Long-Form Content
Substantial pages that cover a topic properly rather than briefly.
Pillar Content
A substantial page on a broad topic, with shorter posts clustered around it.
Skyscraper Content
Finding a page that ranks well and doing the job properly.
Style Guide
Written rules for how your organisation writes.
Prompts
Extract your brand voice from what you have already written
Produce a reusable voice guide from three pieces of your own writing.
Make an AI draft sound like a person
Strip the tells that make writing read as machine-made.
Rewrite a page to be listened to, not read
Writing for the ear is a different job from writing for the eye.
Brief AI with your finished plan
The opening move for any workbook you have filled in — hand it over, and make it prove it understood before it writes a word.
Turn one topic into a pillar and its cluster
Take a topic you already own and lay out the pillar page plus the posts that hang off it.
Audit a page against the job it is meant to do
Paste a live page and find out whether it does the one thing it exists for.
Fifteen headlines, none of them invented
Generate enough options to actually split test, with the claims locked down.
Build the context block you reuse everywhere
Write the description of your business once, properly, and stop re-explaining it in every new chat.
Find out what AI is assuming about you
Make the model state its assumptions before it writes anything, so you can correct them once rather than in every draft.
Turn one long piece into a month of short ones
Get a month of posts out of something you have already written, without saying the same thing four times.
Turn a finished workbook into a 90-day plan
You have answered everything. This turns the answers into an order of work with dates on it.
Rewrite a page so it asks for one thing
Most underperforming pages are not badly written. They are asking for three things at once.
Lead Magnet Idea Generator
Generates lead magnet ideas that lead towards what you sell, rather than ones that attract everybody and convert nobody.
Lead Magnet Title Maker
Title options across proven styles, with subtitles, a recommendation, and the reason that one wins.
Lead Magnet Creation Studio
Takes an idea you have settled on and drafts the lead magnet itself, section by section.
Opt-In Quality Checker
Scores a finished lead magnet against what the opt-in page promised, and says where it falls short.
Opt-In Page Converter
Rewrites an opt-in page around one action, and lists everything currently competing with it.
Download Page Optimizer
Turns the download page from a dead end into the next step, without ambushing someone who has just signed up.
Freebie Promotion Campaigner
Builds the campaign that actually gets people to the lead magnet, which is the half most people skip.
Content-to-Opt-In Converter
Finds the opt-in hiding inside a piece you have already written, and drafts it.
Lead Magnet Makeover
Diagnoses a lead magnet that is not converting and rebuilds the part that is failing.
Build a menu of everything you could make from what you know
Turns one body of knowledge into a menu of products, lead magnets, bonuses, content and offers you could actually launch.
Find every way one piece of your content could earn
Reads one body of content and maps the income streams, products, funnels, partnerships, recurring offers and bundles inside it.
Find the fastest thing you could ship from this
Pulls out what you could build in fifteen minutes, an hour, or a weekend, each with the steps, then names the one to start with.
Design the structure of a course, workshop, membership or programme
Turns one body of knowledge into six complete product structures — the skeleton to fill in, not the content.
Combine everything you have already made into bigger offers
Maps everything you have taught, written or built and packages it into premium bundles, a library, and one signature offer.
Turn one piece of content into a full library
Takes one source and produces articles, an email sequence, lead magnets, social posts, a workshop outline, a challenge, a checklist and a worksheet.
Build six finished lead magnets from one source
Produces a checklist, cheat sheet, quick-start guide, swipe file, template and resource list — finished, not outlined.
Rewrite content so it sounds like you wrote it
Rewrites material in your voice, weaves in your real stories and opinions, and gives you a positioning angle that separates you from anyone else covering the same ground.
Turn what you know into a prompt pack and a working assistant
Converts a body of expertise into twelve usable prompts, a complete assistant instruction set, and a plan to package both.
Turn your material into design-ready visual briefs
Produces infographic, diagram, framework, carousel and worksheet briefs with the actual on-graphic text, the layout and the style direction.
Design a live session you can actually run
Turns your material into a timed workshop, webinar, training or coaching session with real exercises, engagement points and a close.
Build a challenge that delivers a real win
Designs a 5, 7 or 14-day challenge with every day written out, the accountability built in, and a clear path to a paid offer.
Build a complete funnel with the copy written
Produces lead magnet options, opt-in and thank-you page copy, a five-email follow-up sequence and the full offer flow.
Write the full set of selling copy for something you have finished
Produces a long-form sales page, a four-email promo sequence, product descriptions and checkout copy from a finished product.
Better starts with doing.
Choose something in your business you'd like to improve. Learn what matters. Work it through. Put AI to work on it. Then move on to the next thing.
No card required to start.