Brand Voice
1 min read · Reviewed 17 Oct 2026
In short
The consistent way your business sounds in writing.
In plain English
The habits that make your writing recognisably yours: sentence rhythm, vocabulary, formality, how you open and close, your relationship to the reader.
A real example
Two firms describe the same service. One says "we leverage cutting-edge solutions", the other says "we fix it, usually the same day". Same offer, entirely different businesses.
Why it matters
Telling a model to be "professional but friendly" does nothing — it describes millions of writers. A documented voice guide, built from your own writing, is what actually makes AI sound like you.
