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Doing Better with AI

Glossary AI for Marketing

Style Guide

1 min read · Reviewed 17 Oct 2026

In short

Written rules for how your organisation writes.

In plain English

The decisions you have made about spelling, tone, formatting and terminology, written down so everyone applies them the same way.

A real example

British spelling, no exclamation marks, always "members" not "users", sentence case in headings. Small rules, consistently applied.

Why it matters

A style guide is the most directly reusable thing you can give an AI. Paste it into a system prompt and consistency stops depending on whoever is writing that day.

Related terms

Go deeper

Better starts with doing.

Choose something in your business you'd like to improve. Learn what matters. Work it through. Put AI to work on it. Then move on to the next thing.

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