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Doing Better with AI

Course Library

Every course, in one place.

All 29 courses, in the order they build on each other. 3 are free in full, and the first chapter of every other one is free to read. No card, no trial countdown.

29 courses

Stage 1

Understand it

What AI is, how to think with it rather than just ask it, and when not to trust the answer.

1
Course · 7 chapters
Free

The starting point. What AI actually is in plain English, why it behaves the way it does, what it is genuinely good and bad at, how to brief it so you get usefu...

Beginner 36 min read
AI Basics Privacy & Safety Prompting
2
Course · 7 chapters
Free

You have learned to write a decent prompt and the answers are still not right. This course is what comes next: how to work out WHY an answer is wrong rather tha...

Beginner 36 min read
AI Basics ChatGPT Claude
3
Course · 8 chapters
Free

Most of the time AI wastes is spent fixing an answer to a question that had nobody in it. This short habit builder fixes the input rather than the output. You l...

Beginner 20 min read
AI Basics Prompting
4
Course · 14 chapters
Learn

Most people use AI like Google: ask a question, get an answer, move on. This course teaches you to think with it instead. The 6D AI Thinking Method™ is six word...

Beginner 36 min read
AI Basics AI for Business Productivity
5
Course · 7 chapters
Learn

You’re past the beginner stage with AI. You use it several times a week for anything from research and content to strategy, client work, and admin. But lately,...

Beginner 20 min read
AI for Business Privacy & Safety
Stage 2

Give it your business

The part almost everyone skips. Write your business down once, and AI stops guessing.

6
Course · 10 chapters
Learn

Everything about your business that lives in your head, written down once in seven parts: who you serve, what they are living with, what you do about it, why yo...

Beginner 43 min read
AI for Business AI for Marketing AI for Writing
7
Course · 7 chapters
Learn

AI saves you hours and takes most of them back in checking and rewriting. That is not the model failing — it is the correct answer to a question with nobody in...

Beginner 35 min read
AI for Business AI for Writing
8
Course · 8 chapters
Learn

Creating content with AI *should*, in theory, save you time. Sadly, it doesn’t always work out that way. Even when you write hyper-specific prompts and use AI t...

Beginner 18 min read
AI for Marketing AI for Writing
Stage 3

Think better

Use it to decide, explore and research, rather than only to produce.

9
10
Course · 7 chapters
Learn

Running a business means making both simple and complex decisions every day. When AI entered the picture, many business owners hoped it would make their decisio...

Beginner 21 min read
AI for Business Productivity
11
Course · 7 chapters
Learn

To stay ahead of the competition, small business owners, entrepreneurs, and marketers work overtime to develop new ideas, products, and content. But they often...

Beginner 20 min read
AI for Research Productivity
Stage 4

Sharpen what you sell

Before you market anything, be sure the offer underneath it is right.

12
Course · 7 chapters
Learn

Business owners, entrepreneurs, and marketers put a lot of thought and time into the offers they create. But even the strongest offers can hit a point where res...

Beginner 16 min read
AI for Business AI for Marketing
Stage 5

Make things

Content, images and audio that sound like you rather than like everyone.

13
Course · 8 chapters
Learn

AI can help you write faster, but there’s an obvious tradeoff from the start. When your AI assistant doesn’t have enough direction, its writing often comes off...

Beginner 17 min read
AI for Marketing AI for Writing
14
Course · 12 chapters
Learn

People decide with their feelings and explain it with logic afterwards. That is true when they buy, when they complain and when they decide whether to trust you...

Beginner 94 min read
AI for Business AI for Marketing AI for Writing
15
Course · 7 chapters
Learn

Finding the right images for your business and marketing probably falls somewhere between “why is this so hard?” and “why does this take so long?”. Stock photog...

Beginner 15 min read
AI for Marketing AI Images & Video
16
Course · 7 chapters
Learn

Most business owners and coaches already know the power of human voice. Even just a few seconds of added narration can make your content feel more alive and tru...

Beginner 16 min read
AI for Writing AI Images & Video Productivity
Stage 6

Your website

Plan it, write it, then take it further.

17
Course · 18 chapters
Learn

Most website projects go wrong before a single page is designed, because nobody wrote down what the site was supposed to achieve. This course does that work in...

Beginner 66 min read
AI for Business AI for Marketing
18
Course · 12 chapters
Learn

A visitor decides in seconds whether your site is for them, and they decide on a handful of pages — the home page, the About page, the one that explains where t...

Beginner 49 min read
AI for Marketing AI for Writing
19
Course · 12 chapters
Learn

Most sites plateau because updating the blog stopped being enough. This course takes a site that already works and pushes it further: review what you have, rest...

Beginner 54 min read
AI for Marketing AI for Writing
20
Course · 7 chapters
Learn

Your buyers now ask AI the questions they used to type into Google, and for many of them the answer AI gives is the whole search. There is no ranking to check a...

Beginner 27 min read
AI for Business AI for Marketing
Stage 7

Sell

Write what you sell, capture the people who want it, then join it up.

21
Course · 6 chapters
Learn

Most sales pages written with AI read like sales pages written with AI, because the model was asked to write before it was given anything to write from. This co...

Beginner 20 min read
AI for Business AI for Marketing
22
Course · 9 chapters
Learn

A squeeze page has a single job: persuade a visitor to trade their email address for something worth having. It is the shortest page you will write and the hard...

Beginner 32 min read
AI for Marketing AI for Writing
23
Course · 19 chapters
Learn

Most businesses have one offer and hope. A funnel gives a prospect somewhere to go at every level of trust and budget — a lead magnet to start, a low-ticket off...

Beginner 72 min read
AI for Business AI for Marketing
24
Course · 6 chapters
Learn

Coaches, consultants, freelancers, B2B sellers, service providers, and SaaS founders all sell the same way: one discovery call (an initial conversation to under...

Beginner 17 min read
AI for Business AI for Marketing
Stage 8

Hand work over

Once a job is working by hand, get it done without you.

25
26
Course · 7 chapters
Learn

As a small business owner, it’s easy to get bogged down by repetitive daily tasks and neglect the high-impact activities that contribute to business success. To...

Beginner 21 min read
AI for Business Automation Productivity
27
Stage 9

Bring your team

Last on purpose: you cannot set the rules until you know what good looks like.

28
Course · 8 chapters
Learn

As a small business owner, solopreneur, or entrepreneur, you’ve probably already started using AI to some degree into your business - maybe to speed things up,...

Beginner 16 min read
AI Basics AI for Business
29
Course · 6 chapters
Learn

Your team is already using AI. Maybe they draft emails with it, summarize meeting notes, or create social media captions. Some of this happens with your knowled...

Beginner 19 min read
AI for Business Privacy & Safety

Better starts with doing.

Choose something in your business you'd like to improve. Learn what matters. Work it through. Put AI to work on it. Then move on to the next thing.

No card required to start.

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