Website Planning
Decide what your site is for before anyone starts building it
Most website projects go wrong before a single page is designed, because nobody wrote down what the site was supposed to achieve. This course does that work in order: measurable goals, the visitor you are actually building for, your unique value proposition, branding and layout, the content each page needs, the domain, and whether to build it yourself or hire someone. What you end up with is a brief — the document you hand a designer, a developer, or in the last chapter, an AI tool that drafts the content for you.
What you'll be able to do
- Turn a vague reason for having a website into goals you can measure
- Define the visitor you are building for, and what your competitors are not giving them
- Write a unique value proposition in your own words
- Plan branding, layout and the content each page needs before anyone builds anything
- Choose between building it yourself and outsourcing, with a scope and a timeline
- Hand the finished plan to a designer, a developer or an AI tool as a real brief
Chapters
- 1 Introduction 3 min read Free
- 2 Establish Your Website's Goals 6 min read Free
- 3 Who is Your Ideal Visitor? 4 min read 🔒
- 4 Who is Your Competition? 2 min read 🔒
- 5 Highlight Your Uniqueness on Your Site 2 min read 🔒
- 6 Branding 4 min read 🔒
- 7 Site Layout and User Experience 6 min read 🔒
- 8 Key Content 4 min read 🔒
- 9 Domain Name 3 min read 🔒
- 10 Website Project Parameters 4 min read 🔒
- 11 DIY-Build Your Website 4 min read 🔒
- 12 Outsource Your Build 5 min read 🔒
- 13 Tasks and Timeline 3 min read 🔒
- 14 Marketing and Visibility Tactics 3 min read 🔒
- 15 Metrics 3 min read 🔒
- 16 Launch Activities and Timeline 2 min read 🔒
- 17 Next Steps 2 min read 🔒
- 18 Turn Your Plan Into an AI Brief 6 min read 🔒
Included resources
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Learn + Do
Website Planning Checklist
Cheat sheet · read on site
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Learn + Do
Your Website Plan
Workbook · fill in online, export as PDF
Workbooks are filled in on the site and exported with your answers. Included with a Learn plan.
Next on the path
Strategic Website Content
Write the pages that decide whether a visitor stays
Read the whole course
The first chapter is free. A Learn plan opens the rest — and the workbook.
No card required to start.
