Introduction

In today's digital age, having a solid online presence is crucial for any business. A website is a critical component of that.

With more and more consumers turning to the internet to research and purchase products and services, having a website is essential for businesses to remain competitive.

In addition, a website lets you showcase your brand, products, and services to a global audience 24/7. This visibility enables you to market to new customers and expand your business beyond traditional boundaries.

Creating a professional-looking, user-friendly website is within reach of all small business owners. You might be interested in building the site with a web builder platform or outsourcing the project to a website developer.

No matter which path you choose, you'll need to understand and think through the website-building process in order to get the website you want. You may have constraints because of cost or time, but when you have the essentials mapped out, you'll find a solution to fit your needs.

This course will cover the basics you need to know to plan a high-converting website from scratch, regardless of your technical background.

Throughout the course, you'll follow step-by-step guidance and practical tips to help you plan your website content, pick a domain name, choose your branding, and find the expert help you need for the project.

By the end of this course, you’ll have your key elements in place to set up and launch a professional-looking website that effectively promotes your brand and drives business growth – whether you decide to do everything yourself or hire someone to take on the technical aspects.

Here is your roadmap through the course:

Course Outcomes:

Clarify your business goals for your website and determine the type of site you need so you can make strategic decisions as you plan your site.

Define who will use your site, how you can help them, and how you will stand out in a crowded marketplace.

Create a plan for the main content of your site, ensuring a user-friendly experience that ultimately increases engagement and sales.

• Decide on the most efficient approach and timeline for building a high-quality site that stays within your budget.
• Choose powerful marketing tactics to launch your site, boost visibility, and attract traffic to maximize your reach. This course is broken down into 6 major modules and individual lessons to take you step-by-step through the planning and creating of your new high-converting website.

The modules follow a logical order, so while you can skip around if you want, it's best to work through them individually.

As you go through each module, use your workbook to help you complete the Action Steps at the end of each.

Action Steps:

Before we start the course, take a minute to think about what you want to get out of it.

In the workbook, write down three skills you expect to gain.

Now let’s get started!