Ladder Content
1 min read · Reviewed 17 Oct 2026
In short
A page you keep updating as the subject changes.
In plain English
Content on a moving subject, republished and extended rather than replaced — each update climbing on the previous version's accumulated links and authority.
A real example
"The state of AI tools for small businesses", revised every few months as the tools change.
Why it matters
The maintenance is the point and the reason most people abandon it. It suits subjects that genuinely change, and it is a poor fit for anything that does not.
