Use cases
What other businesses are actually doing with AI.
Short, plain accounts of the problem, what they did and what changed. Each one points at the course that teaches the skill, so you can do it yourself.
Showing 3 of 14. Clear filters
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Illustrative example Think Better · Hospitality
How a cafe owner argues with a decision before committing to it
A cafe owner was deciding whether to open on Sundays. Instead of asking AI what to do, she used it to find what she had not thought about.
Claude
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Think Better · Communications consultancy
How a communications consultancy cross-checks interview transcripts with AI
A Cambridge communications consultancy runs brand messaging projects built on one to one interviews. It uses AI to cross-reference those transcripts, and its founder talks about where the boundaries sit.
ChatGPT · Perplexity
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Illustrative example Think Better · IT support
How a small IT support firm checks a confident AI answer before acting on it
Picture an IT support firm about to act on a confident AI answer about a client's backup settings. This shows how checking it first could become a routine rather than a mood.
ChatGPT · Claude
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