How a communications consultancy cross-checks interview transcripts with AI

A brand messaging project usually starts with interviews. You talk to a dozen people inside a business, and to some of their customers, and you come away with hours of transcripts that all say slightly different things about what the business is for.

The founder of a Cambridge communications consultancy told Enterprise Nation that she uses Perplexity for research and ChatGPT for brainstorming ideas for training sessions, and that she has saved hours cross-referencing one to one interview transcripts for brand messaging projects.

The same article records her talking about boundaries, and a web designer quoted alongside her says that "human oversight is crucial, especially when it comes to protecting a brand's voice and making design-related decisions". The article does not say where either of them draws the line in practice.

No figures beyond "saved hours" were published, so there is no result here to quote.