Illustrative example. This is not a real business. It shows how a business like this could use AI, so you can picture it for your own.
How a dog grooming salon makes AI copy sound like a person again
A grooming salon's newsletter started getting fewer replies after AI began drafting it. The writing was tidier and it had stopped sounding like anyone.
- Area
- Market Better · Marketing and website content
- Industry
- Pet services
- Size
- sole trader
- Tools
- ChatGPT
Picture a one person dog grooming salon with a monthly newsletter that people used to reply to. Short notes back: a photograph of the dog, a question about matting, someone booking before Christmas.
Since AI started drafting it the newsletter is tidier, longer and on time. The replies have thinned out. Nothing in it is wrong, and it now reads like every other newsletter: delve into, in today's fast-paced world, we are thrilled to announce.
The problem is not that AI wrote it. It is that nobody told AI what the salon sounds like, so it used the average of everything, and the average of everything is what people skim.
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Step by step how to do this yourself, with the prompts, working alongside the course workbook.
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Next review May 2027.
