Use cases
What other businesses are actually doing with AI.
Short, plain accounts of the problem, what they did and what changed. Each one points at the course that teaches the skill, so you can do it yourself.
Showing 8 of 14. Clear filters
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Illustrative example Sell Better · Building and construction
How a builder chases quotes without nagging
A small building firm sent quotes and heard nothing back, and nobody had time to chase them. Following up got easier once AI had the job details and the owner's own words.
Claude · ChatGPT
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Illustrative example Sell Better · Coaching and consulting
How a business coach turns a free audit into the first conversation
A coach offered a free consultation and got tyre kickers. Replacing it with a short audit changed who got in touch and what the first call was about.
Claude
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Illustrative example Think Better · Hospitality
How a cafe owner argues with a decision before committing to it
A cafe owner was deciding whether to open on Sundays. Instead of asking AI what to do, she used it to find what she had not thought about.
Claude
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Illustrative example Build Better · Driving instruction
How a driving school writes down what makes it different
A driving school's website said the same things as every other driving school. Working out what was actually different took longer than writing it up.
Claude
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Illustrative example Work Better · Lettings and property management
How a letting agency writes the rules before the team starts using AI
A letting agency found staff were already pasting tenant details into AI tools. Writing a policy was less about banning things than deciding what was obviously fine.
ChatGPT · Claude
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Illustrative example Build Better · Removals and storage
How a removals firm stops AI guessing about the business
A removals firm kept getting AI copy that described a national chain rather than a six van family business. The fix was not better prompting, it was writing the business down once.
Claude · ChatGPT
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Illustrative example Think Better · IT support
How a small IT support firm checks a confident AI answer before acting on it
Picture an IT support firm about to act on a confident AI answer about a client's backup settings. This shows how checking it first could become a routine rather than a mood.
ChatGPT · Claude
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Illustrative example Work Better · Architecture
How an architecture practice turns messy site notes into something the team can act on
A small architecture practice came back from site visits with notes nobody else could use. Picking one tool for the job, and deciding how to judge it, mattered more than the tool.
Claude · ChatGPT
Not sure which of these applies to you?
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