Sales Funnel
1 min read · Reviewed 17 Oct 2026
In short
A sequence of offers at increasing levels of trust and price.
In plain English
The path from someone first hearing of you to buying your main offer, with something to say at each stage: a free thing to start, a small paid thing to prove you are worth paying, the core offer, and what happens either side of it.
The word "funnel" describes the shape — many people at the top, fewer at each step.
A real example
Free checklist, then a £27 template pack, then a £600 programme, with an order bump at checkout and a cheaper alternative for anyone who says no.
Why it matters
A funnel is a series of decisions before it is a series of pages, and the decisions are the part AI cannot make for you. Once they exist, the twenty-odd pieces of writing a funnel needs is exactly the work a model is good at.
