Downsell
1 min read · Reviewed 17 Oct 2026
In short
A cheaper alternative offered to someone who has just declined.
In plain English
What you offer when the answer is no: a smaller version, a payment plan, or a slower option. It gives a prospect somewhere to go other than away.
A real example
Declining the £900 programme and being offered the same material without the coaching for £180.
Why it matters
Most businesses have one offer and treat "no" as the end of the conversation. A downsell often catches people whose objection was price rather than interest.
