Conversion Rate
1 min read · Reviewed 17 Oct 2026
In short
The share of visitors who do the thing the page was built for.
In plain English
How many people took the action, divided by how many arrived. It only means something once you have said which action.
A page can have a high conversion rate onto a worthless action.
A real example
400 visitors, 48 sign-ups, a 12% conversion rate.
Why it matters
It is the number most worth improving and the easiest to flatter yourself with. Watch it alongside what happens next — a squeeze page converting brilliantly onto a disappointing download is a problem disguised as a success.
