Landing Page
1 min read · Reviewed 17 Oct 2026
In short
Any page built for one campaign and one action, rather than for browsing.
In plain English
A page someone arrives at from a specific ad, email or link, written for that arrival rather than for general visitors. Every landing page has one action in mind.
A squeeze page is one kind of landing page. Others sell, book, or register.
A real example
Clicking an ad for a specific service takes you to a page about that service alone — not to the home page, where you would have to go looking.
Why it matters
Sending paid traffic to a home page is one of the most common and most expensive mistakes in small-business marketing. The visitor arrived with a specific intent and the home page answers a general one.
