Ideal Customer Avatar
1 min read · Reviewed 17 Oct 2026
In short
The single best-fit customer, described in detail.
In plain English
One person who represents the customer you most want more of — not a segment, but someone specific enough to picture.
A real example
Rather than "SMEs in professional services", it is the firm you enjoyed working with, who paid on time, got a result, and referred two others. Describe them.
Why it matters
It sharpens everything downstream: what you offer, how you price it, what your website says. It also gives AI something concrete to write towards.
