What Is a Squeeze Page and Why Do You Need One?

A squeeze page is a standalone page with one sole purpose – to capture the information of the visitor. It's a simple page with a sign up form that asks for name, email address, and possibly other information. The squeeze page is a lead generation tool that draws visitors into your sales funnel.

The Free Offer

Most squeeze pages use a free offer to capture this visitor information. The reason is that most people won't give out their name and email address even if the site offers to send them good content and great deals. People are wary of getting spammed. The free offer gives the visitor an incentive or ‘bribe’.

For example, a squeeze page may offer a free eBook full of tips and useful information in exchange for the visitor's email address. Other incentives include free trials for paid memberships or software programs, access to webinars or video tutorials, or discounts for other goods.

Breaking the Ice

The freebie has another purpose. It starts a relationship between you and the prospect. The visitor gets a taste of the value and quality that you offer through the gift. When they receive the first welcome message from you in their inbox, they know you and start to trust you. After that, it’s up to you to build a relationship.

The Benefits of Squeeze Pages

Opening a dialog with a prospect through a squeeze page is a much better approach than trying to sell at first. Almost 100% of first-time visitors don't hit your website ready to buy. The squeeze page instead offers them something for free for a small price – their personal information. Through the relationship you build with the prospect, you can start to make sales.

Squeeze pages offer high conversion rates because of their precise targeting. If you have a website with many offers or links, your visitors have many choices. With a squeeze page they have only one. If your ads and other traffic sources have targeted these visitors well, your squeeze page will convert.

Finally, a squeeze page offers better metrics than a regular website. By looking at these metrics, you can see exactly how successful your targeting is. For instance, if you have a high bounce rate on a squeeze page, this means that your on-page content isn't compelling enough or isn’t delivering on the promise you offered when you sent people there.

The important thing to keep in mind is that squeeze pages aren't for making sales. They're for bringing leads into your sales funnel so that you can build a relationship with them, through which you'll eventually make sales.