Introduction

The squeeze page is a critical part of any kind of online marketing. It's a simple page that urges the visitor to give you their email address in return for something valuable you provide for free. Creating good squeeze pages is a skill marketers must master to be successful in building any kind of online business, or to use the internet to drive traffic to their offline business.

In this course, we’re going to go through the basics of creating squeeze pages, all with the goal of getting the highest conversions possible. In other words, you’ll be getting your page visitor to take the action you want – send you their email address!

By the time you’ve finished this course, you’ll have learned:

• Why you need squeeze pages and how they're different from ordinary website pages
• The key elements of a great squeeze page
• How to get more conversions out of your squeeze pages
• Basic search engine optimization tips for your page
• Tips on building mobile-optimized pages
• Resources for building pages with WordPress
• Common mistakes to avoid when making your squeeze pages By the time you finish this course, you’ll be ready to start building your first squeeze page – if not sooner. Without further ado, let's get started!