Testimonial
1 min read · Reviewed 17 Oct 2026
In short
A customer's own words about what changed for them.
In plain English
A short quote from someone you have worked with, attributed to them, published with their permission. The useful ones are specific about the situation before and the situation after. The useless ones say the work was great.
A real example
"Lovely to work with, highly recommend" is polite and does nothing. "I'd put off filing for two years because I couldn't face the spreadsheets. It took one afternoon and I've been on time ever since" answers an objection and provides proof in the same breath.
Why it matters
Use their exact phrasing, including the parts you would have tidied — the tidying is what makes copy sound like everyone else's. And never generate one. A testimonial you did not receive is a fabricated statement in a real or invented person's name, which is a different thing from marketing copy however it is framed. If you have none yet, ask two past clients today; it is a shorter job than writing the page around their absence.
