Integration
1 min read · Reviewed 17 Oct 2026
In short
Two tools wired together so information moves without a person.
In plain English
Connecting systems so data flows automatically — a form to a CRM, a CRM to an email tool, an AI model into either.
A real example
A new enquiry arrives, an AI drafts a reply, the draft lands in your inbox for approval, and the contact is created in your CRM. Three tools, no copying and pasting.
Why it matters
Most of the time saved by AI in a small business comes from integrations rather than from the model itself. The model drafts; the integration removes the tedium around it.
