CRM
1 min read · Reviewed 17 Oct 2026
In short
The system holding your customer records and conversations.
In plain English
Customer relationship management software — where contacts, deal stages and the history of your dealings live.
A real example
An enquiry arrives, is created as a contact, moves through stages as you talk, and keeps every email attached so anyone can pick it up.
Why it matters
It is usually the system AI automation connects to first, and it is full of personal data — which makes it the place where AI convenience and data protection meet.
