Introduction

Creating content with AI should, in theory, save you time. Sadly, it doesn’t always work out that way.

Even when you write hyper-specific prompts and use AI tools designed for content creation, the output can feel… off. Bland. Generic. Like something you would never say yourself. The tone misses the mark in a way that’s hard to put your finger on. And by the time you’re done, editing, rewriting, and rewording, you might have been better off simply writing it all yourself.

This workshop will help you change all that.

Instead of starting from scratch every time you open a new chat, you’ll build a simple guide your AI assistant can use to get to know you, your audience, and your brand voice. Then, you’ll be able to reference that guide whenever your AI creates or edits content, so it consistently sounds like you and speaks directly to the people you want to reach.

With just a little prep (collecting writing samples, outlining your voice, and clarifying who your customer is), you’ll train your AI to produce content that’s on-brand, natural, and actually helpful to you. The secret? The more high-quality and variety of input you give it, the better the results.

The good news? You’re not starting from a blank page. If you’ve written any content at all - like emails, blog posts, social media updates, sales pages, or even podcast or video scripts - you already have what you need.

By the end of this workshop, you’ll have a ready-to-use brand and customer avatar guide you can paste into prompts or upload to supported tools. It’ll save you time and help every piece of AI-generated content feel more human, consistent, and relatable.

What You’ll Learn in This Workshop

You’ll walk away with a complete brand voice and customer avatar guide you can use with AI tools to create better content - faster.

You’ll be able to:

• Recognize why your AI tools need your brand voice and customer insights to generate useful content.

• Collect the best examples of your writing to show AI how you naturally speak to your audience.

• Use AI to identify and refine your core style and tone.

• Describe your ideal customer – what they care about and how to connect with them through content.

• Add helpful background info to your guide to improve your AI’s accuracy and consistency

• Share and apply your brand guide across different AI tools and workflows.

Action Steps:

1. Create a new document called “[Your Business Name] Brand Guide for AI” using Google Docs (or your preferred tool).

   1. Copy and paste the separate Brand Guide for AI Template into the Google Doc.

   2. Use your favorite AI assistant to customize or refine the guide.

2. List the main types of content you want AI to help you with (emails, bios, posts, video scripts etc.).