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Doing Better with AI

Glossary AI Images & Video

Watermark

1 min read · Reviewed 17 Oct 2026

In short

A marker showing content was machine-generated.

In plain English

A signal embedded in AI output — sometimes visible, often hidden in the file — indicating it was produced by a model.

A real example

Several image tools now embed provenance data. Some platforms read it and label the post automatically.

Why it matters

Detection is unreliable and easily stripped, so do not rely on it either way. Disclosing that you used AI is more robust than hoping a watermark does it for you.

Related terms

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