Return on Investment (ROI)
1 min read · Reviewed 3 Nov 2026
In short
A comparison between the value gained from an investment and what it costs.
In plain English
ROI can help assess whether an improvement is worthwhile, but it depends on reliable inputs. Time saved, capacity created, revenue gained and profit earned are different things and should not be treated as interchangeable.
A real example
A business compares the measured time saved in a pilot with setup, checking and ongoing maintenance costs, while keeping unverified sales benefits separate.
