What Is Doing Better with AI — and Who Is It For?

Most AI training is video. That is a strange default, because video is the wrong medium for almost everything people actually need when they are learning a tool: you cannot skim it, search it, quote it, or come back to the one paragraph that mattered.

Doing Better with AI is the opposite. Everything here is written to be read.

The problem with how AI is usually taught

Search for an AI course and you will find one of three things: a two-hour webinar recording, a newsletter that tells you everything that happened this week, or a bootcamp with a cohort and a Slack channel you will never open again.

None of those suit someone who runs a business. You do not need to know everything that happened in AI. You need to understand a small number of things properly, and then use them.

The reading-first approach works because:

• You control the pace. Skim the parts you know. Sit with the parts you do not.
• You can find it again. Text is searchable. A video is a wall.
• It fits real days. A chapter is two to six minutes. That is a coffee, not an evening.

What is actually in it

Courses. Each one is a workshop turned into six to eight chapters, each with a clear takeaway. They cover practical ground — automation, research, sales conversations, brand voice, images, trust and verification, team training, AI use policies.

A plain-English glossary. Every term that matters, defined for a curious non-technical reader, with a real example and why it matters. It is free forever and needs no account.

Checklists. The actions from each course, as boxes you tick off on the site. They remember what you have done, and you can take the list away as a PDF.

Workbooks. Filled in here, not downloaded blank. They save as you type and export as a branded PDF with your own answers in it — or as plain text you can paste straight into ChatGPT or Claude as context.

A prompt library. Ready-to-use prompts tied to the course that teaches the thinking behind them, so you understand why a prompt is shaped the way it is.

Who it is for

It suits you if you run something and want to use AI properly without becoming an engineer. In practice that has meant coaches, consultants, authors, small business owners and people who are simply curious and tired of hype.

It is not for you if you want to fine-tune a model, build an agent framework, or keep up with every research paper. That is a different library.

Why reading, specifically

There is a practical reason and an honest one.

The practical reason: text is the only format you can act on while you are working. You can have a chapter open beside the thing you are doing. You cannot do that with a video.

The honest one: writing forces clarity. It is very easy to sound authoritative on camera while saying nothing. It is much harder on the page, where a reader can go back and check. Everything here carries the date it was last reviewed, because material about AI goes stale faster than most — and when something stops being true, we change it.

How to start

Create a free account. You get the opening chapter of every course, the whole glossary and a starter prompt pack, with no card and no countdown. Read one chapter. If the voice suits you, the rest is there.